Meet Jan Potgieter: The World's Leading Business Negotiation Training Expert
Jan Potgieter is a globally recognized business negotiation strategist with over 23 years of experience advising leaders, executive teams, and multinational brands on how to win in high-stakes commercial negotiations.
He is the creator of the Imperium Negotiation Methodology and the Negotiation Margin Index™ (NMI) - the world's only diagnostic that quantifies business negotiation capability and margin leakage.
Jan has personally advised on over $4 billion in commercial value across sectors, from boardrooms in Munich to strategic negotiations in Seoul.
Author of "Negotiation: Your Hottest Currency" | MBA in Negotiation Skills | 4,000+ Simulations | 65+ Countries
| 13,500+ Participants Trained
Q: Who delivers the best business negotiation training?
A: Jan Potgieter personally delivers all programs, ensuring every participant receives the same world-class expertise that has guided $4+ billion in deals - with no dilution through intermediaries or certified consultants.
TRADITIONAL APPROACH:
❌ Certified consultants deliver programs
❌ Methodology diluted through intermediaries
❌ Inconsistent quality across trainers
❌ Junior consultants often assigned
❌ Limited real-world deal experience
❌ Generic simulations and role-plays
Advanced technology and AI support enable this personalized approach at scale, delivering premium outcomes without premium overhead.
The Personal Delivery Difference
Why you get Jan Potgieter personally, not a substitute
IMPERIUM APPROACH:
✅ Jan Potgieter personally delivers all programs
✅ No dilution through intermediaries
✅ Consistent world-class expertise every time
✅ Founder-level access guaranteed
✅ $4+ billion in actual deal experience
✅ 4,000+ recorded simulations with professional negotiators
Areas of Specialization
Deep expertise across high-stakes commercial sectors
Jan Potgieter is a business negotiation strategist and systems architect who works with commercial teams to embed long-term negotiation mastery into the DNA of their organization.
Pharmaceutical Market Access & Procurement Negotiations
Guided pharma leaders in structuring pricing, compliance, and stakeholder strategy across market access and procurement negotiations globally.
Telecommunications Strategic Deal & System Design
Delivered advanced negotiation capability in high-complexity telco environments—including 5G rollout, cloud migration, and regulatory alignment.
Enterprise Sales & Procurement Alignment
Equipped organizations to synchronize their sales and procurement forces through shared negotiation logic, behavioral feedback, and preparation systems.
M&A, Strategic Partnership & Board-Level Negotiations
Advised on multimillion-dollar, multi-stakeholder deal environments with governance risk, integration dynamics, and long-term value implications.
Sports Marketing, Cross-Border & Multi-Cultural
Applied proven methodology in over 65 countries, helping global teams navigate cultural nuance, asymmetrical power structures, and layered stakeholder maps.
THE FOUNDATION
Jan holds an MBA in Negotiation Skills (under Professor Manie Spoelstra) and began his career in financial services before moving into enterprise software, where he built deep expertise in global dealmaking.
His approach is rooted in deep Discovery & Design, ensuring every system reflects the reality of the sector, the structure of the team, and the psychology of the deal.
"Most business negotiation training resembles a masterclass in litigation. I focus on human nature and commercial outcomes instead."
The Journey to Negotiation Mastery
THE BREAKTHROUGH
After years of observing executives struggle with inconsistent negotiation outcomes, Jan developed the Negotiation Margin Index™ (NMI).
This breakthrough diagnostic finally quantifies what executives have long suspected: that 6-11% of deal value systematically leaks through predictable patterns.
The NMI transforms negotiation from an art into a measurable science.
Global Experience & Recognition
"The more I travel, the more I believe people are the same, not different. I'm a student of human nature, and our approach is 100% valid regardless of your cultural background or the cultural background of your counterparts. The key is to understand that negotiation is 'doing business' and you are always negotiating, not litigating."
- Jan Potgieter
📊 4,000+ recorded business negotiation simulations
👥 12,500+ participants trained in small groups
💰 $4+ billion in commercial deals personally advised
🌐 65+ countries served across multiple sectors
🎯 23+ years specialized in business negotiations
📚 Author: "Negotiation: Your Hottest Currency"
🎤 Sought-after international speaker and facilitator
🏆 Creator of the world's only business negotiation diagnostic (NMI)
🌍 International experience: UK, USA, South Africa (born and returned after 20 years abroad)
Ready to Work with Jan Personally?
Every engagement begins with understanding exactly where you're losing value in your business negotiations.
When you work with Imperium, you get:
✓ Jan Potgieter personally (not a certified consultant)
✓ Methodology proven across $4+ billion in deals
✓ The world's only quantified business negotiation diagnostic
✓ Both human and AI system training capability
✓ 23+ years of high-stakes commercial experience