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Business negotiation isn't magic, it's cause and effect

At Imperium we get business negotiators laser-focused on the simple deal-making actions that create big reactions. You'll find our students adding value, practicing their skills in challenging simulations with professional negotiators (not just their co-students), optimizing negotiation systems and producing improved results, not listening to academic theories, experiments conducted on undergraduates, or hostage negotiation 'war' stories.




Imperium gets corporate and other business negotiators laser-focused on the simple actions that create big reactions. Our method is built on the back of four guiding principles:

Proven Process

We turned the guesswork of big deal negotiating with formidable counterparts into a science. Follow practical step- by-step instructions that are proven to work and track your progress using reliable frameworks and check lists. 

Expert Mentorship

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Extreme Personal Awareness

Get to know your deal making strengths and weaknesses in detail. Learn what motivates you and your counterparts so that you can maintain momentum towards agreement even when the facts don't look like they will fall into place.

Specialized Growth Strategy

Our methodology is specifically and exclusively designed for the business world. We never stop evolving our contents and methods so you will find no outdated approaches that are no longer valid in a technology driven market place.

How Does It Work
Glass Buildings


he building is only as tall as the foundation is strong enough to build on. We teach you everything you need to succeed in business negotiation today, tomorrow, in the future, and against any storm.

Creating A Vision For Deal Making

Understanding the big picture, creating aspirational negotiation goals, establishing an organizational negotiation capabilit

Picking The Right Strategy

When to compete, compromise, avoid, collaborate & accommodate. How to identify your counterpart's strategy

Setting Deal  Objectives

There is a science to setting objectives. How to anchor, re-anchor and control the frame of the negotiation. Proactively control the reference points.

Winning Negotiation Scripts

Comprehensive scripts for transactional negotiations. Outline game plans for complex negotiations. Flexible and proven.

Invest Smartly

At Imperium Negotiations, we specialize in empowering businesses with the skills necessary to master complex negotiations. Our training, backed by practical experience and expert mentorship, is tailored to the unique needs of each business. With a track record of success in over 65 countries and a diverse client base, including Fortune 500 companies, we ensure that your team is equipped to handle high-stakes deals and drive growth, savings, and profit. Choose Imperium to elevate your negotiation capabilities and secure a competitive edge.

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Meet The Team

Jason Aquadro

Negotiations Coach

Jan Potgieter

CEO and Founder


Kevin Frewen

Negotiations Coach

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